Priceline was featured on a Mad Money segment, clip here:
PCLN Mad Money clip
and on the Fast Money web extra, see clip here:
PCLN FM web extra clip
i have not been able to get into credit put spreads since latest earnings. cramer and FM desk bullish, hard to get in at 700 though.. i would look at doing a diagonal spread for 1/5th the capital of stock:
Buy the Jan2013 600call for about $154 ($15400) and
Sell the Apr2012 740 call for about $10.50 ($1050 credit)
perfect case is stock keeps moving up to near 740 at apr opex and you keep the $1050, gain on the long call, and sell another short call for May at higher strike.